Our aim

Create

To create high quality digital content, such as short films, animation, pop videos, webisodes and music, to interact, in a ‘non-judgemental’ way, with hard to reach audiences, such as ‘at risk’ young people. In particular, we use social media and our in-house digital marketing expertise to disseminate the content we make over the internet.

Inspire

Our activities differ from that of commercial and other not-for-profit organizations active in this field in that we engage with young people as intelligent consumers and potential co-creators of the content we make and distribute. Our benchmarks of success are measured in terms of interaction, participation and socially positive outcomes.

Change

As well as targeting our key youth audiences, we also actively seek out an important secondary audience of ‘front line practitioners’ across all agencies working with, or on behalf of young people.  We provide resources, training and expertise to these professionals to help them identify risk, intervene, support and signpost young people towards healthy relationship choices.

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